ASUS Partners with Swiggy Instamart for Instant Laptop Delivery in India
Asus India has connected with Swiggy Instamart to deliver customer and gaming laptops in minutes to major Indian cities. Cities like Bangalore, Delhi NCR, Mumbai, Hyderabad, Chennai, Pune, and Kolkata can now order popular Asus laptop models like Vivobook Go 15, Vivobook 15, and TF Gaming F10 by VIV for ₹33,990. The purpose of this collaboration is to meet the increasing demand for rapid delivery and increase the customer's accessibility to cutting-edge technology.
Revolutionizing Quick Commerce in the Tech Segment
This partnership marks a significant shift for ASUS as it enters quick commerce for laptops, offering not only accessories but also complete laptops via a rapid delivery platform. Building on its earlier move in late 2024 when ASUS introduced accessories on quick commerce channels, the company now broadens its reach to provide an end-to-end experience. The goal is to cater to evolving consumer lifestyles that value speed and convenience, especially in fast-paced urban markets. ASUS Vice-President Arnold Su highlighted that this venture isn’t a temporary experiment but a strategic approach to integrating agile delivery formats into their broader channel strategy.
Enhanced Consumer Convenience for Work and Play
By partnering with Swiggy Instamart, ASUS ensures that its laptops reach customers instantly, making it easier to fulfill last-minute needs such as sudden work requirements, gaming, or gifting. The availability of high-performance laptops with fast delivery taps into the trend where urban tech shoppers increasingly expect not just food or clothing but also electronics to be delivered swiftly. This service enables customers to have a new laptop at their doorstep in minutes, transforming how tech products are purchased and delivered in India’s metropolitan regions.
This collaboration sets a new standard for instant e-commerce fulfillment in the electronics category and underscores the growth of quick commerce, capturing over 30 percent of urban tech consumers in India.