NVIDIA Introduces AI-Powered Video Upscaling for Streaming Services
NVIDIA has launched an innovative AI-powered video upscaling technology called RTX Video Super Resolution (VSR), designed to significantly improve streaming video quality for users with GeForce RTX 30 and 40 Series GPUs. By leveraging advanced AI running on dedicated Tensor Cores, this technology can upscale lower-resolution streamed content such as Twitch, YouTube, Netflix, and Disney to crisp 4K resolution. Beyond simple pixel multiplication, NVIDIA’s AI model analyzes images and motion vectors to add new details and remove compression artifacts, resulting in clearer, sharper, and more natural-looking video even from low-bitrate streams.
Revolutionizing Streaming Video Quality with AI
Traditional improvement methods used by browsers tend to soften or blur the video by increasing resolution, which becomes increasingly notable on high-resolution screens. The NVIDIA RTX VSR exceeds these limitations by using deep learning to predict and generate improved visual details that maintain the naturalness of images without typical artifacts. The AI not only sharpens the edges and textures but also distorts the video of origin, eliminating the compression distortions of common blocking in the transmission content. As a result, spectators experience transmission content as if registered in greater quality, providing a more immersive and visually satisfactory transmission experience.
Additional Features and Broader Application of NVIDIA RTX Video Technology
NVIDIA's video enhancement suite also includes RTX Video HDR, which uses AI to convert Standard Dynamic Range (SDR) videos to High Dynamic Range (HDR) on compatible displays, enriching color vibrance and contrast. Both VSR and Video HDR are integrated into popular browsers like Google Chrome and Microsoft Edge as well as apps such as VLC media player.
Additionally, NVIDIA provides RTX Video as an SDK for developers, enabling video editing applications like DaVinci Resolve to incorporate AI upscaling and HDR conversion capabilities, streamlining the production of high-resolution content from lower-quality sources. This comprehensive AI enhancement package is available now, empowering users and creators alike to enjoy and produce higher-quality video effortlessly.
Through these advancements, NVIDIA sets a new standard for streamed and locally viewed video content with AI, allowing millions to experience sharper, more detailed visuals on high-resolution screens without needing to upgrade the source videos themselves.
NVIDIA RTX Video Super Resolution is accessible via the latest GeForce Game Ready Drivers for RTX 30 and 40 Series GPUs and supports a wide range of streaming platforms and video players to enhance video quality seamlessly for end-users.